Advertisers have found a new way to promote their products. Bluepod Media signed contracts with 8 soccer clubs for installing 15 Bluetooth units within the stadiums. The fans can receive informations about their favourite club, including fixtures and profiles, but in the messages will be inserted adverts. Until now, the company have associated with 8 soccer clubs including Portsmouth, Blackburn Rovers, West Ham and Celtic. The fans seemed to reacted very well, around 6,000 out of 20,000 Portsmouth fans responded to this new service.